AI search is rewriting the rules of online search.
AI SEO
AI search is the future
SEO isn’t dead, it’s evolving
Google isn’t going anywhere. But with ChatGPT, AI Mode, Copilot, Gemini, Perplexity and many others stealing market share from Google everyday, it’s clear that AI search is the future.
Those Google rankings you spent years growing? Sorry to say, that’s not enough, anymore.
Your potential customers are performing deeper research using AI, and if you’re not visible, you’re going to see less traffic.
When it comes to AI SEO, GEO, AEO (or whatever other acronyms we’re calling it), you don’t need the latest guru or snake oil salesperson.
You need a best-in-class agency with a history of delivering not just increased visibility on AI platforms, but growing client’s revenue.
Whilst we know our AI citation from our keyword ranking and are on top of ChatGPTs latest ranking parameters – you’re here because you want to talk lead generation and revenue targets, not algorithm updates and buzzwords.
Zero-click answers have replaced billions of searches worldwide
of global users now use AI as a top research tool
more likely to visit a brand after it’s recommended by AI
of shoppers are assisted by AI during their retail journey
Your current SEO strategy isn’t enough
Whilst we’re not making any bets, traditional search probably isn’t going anywhere for a while.
But the cost of inaction is potentially losing all your inbound online visibility to your competitors who are not sleeping on AI Search.
Allowing users to conduct deeper research and analysis of products and services, based on any number of unique criteria, AI allows searchers to go deeper.
Whereas before would-be customers were limited by “close enough” search terms, AI search can understand specific persona data, including age, gender, location, preferences, background, interests and so much more.
So what’s changing?
ONE SERVICE, MANY NAMES
What's the Difference?
From the industry that’s overcomplicated everything over decades, comes 3 names for effectively the same service…
AI SEO
AI Search Engine Optimisation. Buyers are now using AI to research, compare and decide. Make your brand the one AI recommends. The goal isn’t rankings. It’s being cited, trusted and chosen by AI when customers ask who to buy from.
GEO
Generative Engine Optimisation. Turn AI answers into revenue opportunities. GEO ensures your brand appears directly inside AI-generated responses. GEO increases the likelihood that AI engines recommend your business – not just mention it.
AEO
Answer Engine Optimisation. Own the answers your customers are asking. AEO helps AI engines recommend your brand at the exact moment prospects are evaluating options and choosing who to trust.
OUR OTHER SERVICES:
AI Search is getting bigger & better every day
Whilst we’re not making any bets, traditional search probably isn’t going anywhere for a while.
But the cost of inaction is potentially losing all your inbound online visibility to your competitors who are not sleeping on AI Search.
Allowing users to conduct deeper research and analysis of products and services, based on any number of unique criteria, AI allows searchers to go deeper.
Whereas before would-be customers were limited by “close enough” search terms, AI search can understand specific persona data, including age, gender, location, preferences, background, interests and so much more.
So what’s changing?
Don't think it's worth the investment?
THE RISKS OF INACTION
Loss of visibility
AI-savvy competitors will be showing up where you aren’t
Less brand control
What’s said about you in generative results matters more than ever
Loss of traffic
Traditional search is becoming a smaller slice of how people find you
YOUR COMPETITION ISN'T WAITING
Why Are You?
FAQS
Why Ambitious Brands Choose Novus
At Novus, AI SEO isn’t a new service we’ve tacked on as a full service agency to try and stay relevant.
Search is at the core of everything we do, and AI SEO is just another frontier we’re conquering every day for clients.
No Fixed Term Contracts
With average retention of 22 months (and growing) we don’t need to trap clients in 12 month contracts to keep them. Instead, all our contracts are either 30 or 60 days notice.
Pay for Deliverables, Not Hours
We focus on outcomes, not hours. We’ll spare you the agency horror stories, but we have plenty…
Results First Focus
Your goals are our goals. You don’t care about the latest algorithm update or LSI, you care if we’re growing your revenue.
Bespoke Based on Requirements
Everything is bespoke to your goals. If you have a budget, we’ll give you the best value for it. If you have a goal, we’ll find the best route to it. No cookie cutters here.
Honesty and Integrity
Reputation is everything. If we can’t do it, we’ll tell you before you part with your cash.
Cost Effective
We’re not the cheapest. But you will get the best service and value for money of any agency.
Customer First Approach
Every client is important. Ever felt like your agency couldn’t care less about you? We pride ourselves on always going the extra mile.
Accountable and Excuse Free
When things get tough, we’re the first to get started. If something breaks, we’ll fix it. We’re the agency that gets things done, when everyone else wants to point fingers.
Specialist Team
All core services managed in-house. Speak to the person managing your campaign when you need them.
Forever Evolving
SEO isn’t dead, but it’s changing fast. We’re always running our own experiments, testing and pushing for bigger and better results.
Dedication and Love for What We Do
GEO and AI SEO isn’t easy. But it’s important that we don’t just do the bare minimum and call it a day. Results are everything.
CASE STUDIES
OUR RESULTS
31x
National Aggregate Retailer Sees Over 3,188% Return on SEO in 12 Months
172%
12x
Is AI SEO Right for Me?
Are people searching for what you do online?
Is your company as visible as it needs to be?
Do you wish you had more inbound customers, rather than relying on ads or cold outreach?
AI SEO is the key to all of the above.
In a world where traffic, attention and clicks are increasingly difficult to win, organic search remains the highest-ROI channel for most online businesses.
If your marketing is becoming more expensive and delivering worse results, now is the time to start thinking about AI SEO.
Simple in Principle, Expert in Delivery
AI SEO is in its infancy and, just like the dawn of traditional SEO, there are plenty of well-meaning gurus waiting to take your money to test their ideas.
There’s also a resurgence of black-hat tactics aimed at quickly winning AI visibility, only for it to vanish overnight once platforms catch on – which they will, far faster than Google ever did.
Our approach is simple in principle, expert in delivery: remain at the forefront of developments, evolve rapidly and implement the evergreen.
DON’T TAKE OUR WORD FOR IT
Inaction is costing you
Novus is the Expert Team You Need
Just how keywords rankings were the original currency of SEO, AI citations, or prompt visibility is the aim of AI SEO. That is, when a user inputs a given search prompt into their chosen platform, ensuring that your brand is the one recommended.
Many of the fundamentals of solid SEO apply in GEO, but their complexity, nuance and scale has been elevated.
From technical audits, prompt and AI persona analysis, content structuring and offsite brand awareness – we’re the expert team you need.
FAQS
AI SEO FAQs
At Novus, AI SEO isn’t a new service we’ve tacked on as a full service agency to try and stay relevant.
Search is at the core of everything we do, and AI SEO is just another frontier we’re conquering every day for clients.
AI SEO, AEO, GEO?
GEO – generative engine optimisation
AI SEO – SEO for AI search
AEO – answer engine optimisation
AISO – AI search optimisation
Different names for the same service. Whatever you want to call it, your brand needs to be visible on AI search.
Isn’t it all just good SEO?
Partly. But performing well on Google doesn’t guarantee AI visibility. Find a keyword you rank #1 for on traditional Google search, and run the same search in AI Mode.
Does AI Mode recommend you at the top? Probably not.
Whilst there’s a lot of overlap and we can play smart to get the best bang-for-buck across both channels, it’s not the same.
How much does AI SEO cost?
How much does SEO cost? We’re not the cheapest agency, or the most expensive. We balance cost efficiency against raw momentum in winning results.
As with traditional SEO, you get out of it what you put in.
Our average ROI is 13x. We can work to a set budget and deliver maximum impact, or if you have a goal, we can tell you how much it’ll cost to get there. But not both.
What are the differences between GEO and SEO
There’s a lot of overlap. Content still matters, your website’s load speed, still matters, your technical SEO and links still matter.
But AI is much smarter than traditional Google search. And it’s getting smarter every day.
And whilst many of the raw inputs are the same, it’s how AI interprets them that’s different.
AI doesn’t just look at your website. It’s looking at your whole brand, from top to bottom. Not just what you say about yourself, but what others are saying about you, too.
Will AI search become default? If so, when?
It’s almost certain to happen at some point.
Our best guess is once Google can monetise AI Mode as effectively as Google Search Ads, traditional search’s days will be numbered.
Is SEO dead?
We’ve seen SEO “die” 100 times before, and we’ll see it die 100 more times, all whilst we continue to grow our client’s revenue…The platforms might change, but so long as people are searching for things to buy, there will be a place for SEO. It’s changing. As SEO’s we’re expected to keep on top of much more.
What’s included in your AI SEO service?
All our strategies are created bespoke, meaning no two campaigns are the same.
However, most Novus campaigns will include most, if not all of the following (depending on what you need).
Completely “done for you” AI SEO service
An initial 3 month strategy sprint
Optimised-for-AI content creation (core pages and blogs)
High impact link building
Offsite brand building
Technical & speed optimisation
Onsite optimisation
UX & conversion improvement
IS AI SEARCH REALLY THE NEW NORMAL?
OUR HONEST OPINION
SEO has always had a fairly bad rap. And with AI Search becoming a new frontier for SEOs, the cowboys, snake oil and gurus are all lined up to try and cajole you into giving you their money.
But who can you trust? The ones who talk a good game, or the ones who are quietly winning results for their clients, everyday? We’re the latter, by the way.
